Marketing, Sales & Service

  • Marketing Education is a program of study designed to prepare students to conduct the critical business functions associated with directing the flow of products and services from the producer to the consumer. A fundamental understanding of the marketing concept and basic marketing skills are essential not only to students entering the field of marketing, but also everyone entering the workforce. Marketing Education courses provide students with knowledge and skills that are highly transferable. The discipline for marketing is built upon three interdisciplinary content areas: economics, human resources, and marketing concepts. Students study and apply the marketing functions that include: Distribution, Promotion, Financing, Purchasing, Marketing-Information Management, Risk Management, Product Planning, and Selling. Course work is expanded to include application and integration of technology, higher-order thinking, problem solving, and core academic competencies. Possible career pathway models in Marketing Sales & Service include: Advertising Director, Travel Services Marketing Director, International Marketer, Fashion Marketer, Store Manager, Distribution Manager, Buyer/Purchasing Agent, Financial Manager, Broker, Display Designer, and Product Designer.


    FASHION MARKETING -is designed to provide students with knowledge of various business functions in the fashion industry. Students in Fashion Marketing will gain a working knowledge of promotion, textiles, merchandising, mathematics, selling, visual merchandising and career opportunities


    ENTREPRENEURSHIP -allows students to gain the knowledge and skills needed to become an entrepreneur. Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research and developing a plan to organize and promote the business and its products and services. In addition, students understand the capital required, the return on investment desired and the potential for profit.


    SPORTS & ENTERTAINMENT MARKETING -will provide students with a thorough understanding of the marketing concepts and theories that apply to sports and sporting events and entertainment. The areas this course will cover include basic marketing, target marketing and segmentation, sponsorship, event marketing, promotions, sponsorship proposals, and implementation of sports and entertainment marketing plans. This course will also provide students an opportunity to develop promotional plans, sponsorship proposals, endorsement contracts, sports and entertainment marketing plans and evaluation and management technique.


    MARKETING DYNAMICS -is a series of dynamic activities that focus on the customer to generate a profitable exchange. Students gain knowledge and skills that help them to be proficient in one or more of the marketing functional areas associated with distribution, financing, marketing information management, pricing, product planning, promotion, purchasing, risk management and selling skills. Students integrate skills from academic subjects, information technology, interpersonal communication and management training to make responsible decisions. This course may include paid or unpaid career preparation experience or School-Based Enterprise experience.


    PRACTICUM IN MARKETING DYNAMICS I (School Based Enterprise) -allows students to gain knowledge and skills that help them become proficient in one or more of the marketing functional areas. Students will illustrate appropriate management and research skills to create the marketing mix. This course covers technology, communication, and customer-service skills. The practicum is designed to give students supervised practical application of previously studied knowledge and skills. Practicum experiences can occur in a variety of locations appropriate to the nature and level of experience. The practicum course is a paid or unpaid experience for students participating in a coherent sequence of career and technical education courses in marketing education.